One more of the range of telemarketing software functions is list management. It means that the software uses the information from the company’s database and arranges a calling list. It is also possible to rearrange or clear the current calling lists. Besides, such solutions are capable of merging or deleting double or useless contacts. You can also enhance the productivity of your cloud call center contrasting your calling list with a more extensive database to fill the gaps and add the missing phone numbers. Efficient telemarketing software implements in-house list management as well. All the necessary data, i.e. names of customers, leads, fulfillment of orders, phone numbers are maintained easily and in an effective way.
Instant feedback is imperative if the call center is expected to be prosperous. The ability to determine the quantity of successful calls that led to sales, the return on investment, etc. is one more of telemarketing software functions.
In order to improve the scripts or correct the calling lists, managers need to get the data for analysis
Efficient telemarketing software is to provide them with the feedback on the amount of money and time spent at every stage of sales pipeline. Therefore, the activity of the call center will be aimed not at increase in number of calls but at revenue generation.
A business company can handle only one type of calls (inbound or outbound) or run multifunctional campaigns. It can also integrate the outputs of inbound leads into the outbound cycle of calls. So, the ability to handle both types of calls simultaneously should be among telemarketing software functions or at least the call center agents should be able to switch between outbound and inbound calls. They also need to see all scripts, surveys and actions related to campaigns right away.
Importing contact lists, sharing information with other departments and even companies is vital for the efficient operation of any call center. Database compatibility is one of the essential features of quality telemarketing software. In the worst case scenario if your business is no longer on the market or you select a different system, you should still keep your databases and keep your investments.